Category: English

  • 6 things an SEO can learn from Google Ads

    6 things an SEO can learn from Google Ads

    Few times ago, having a chat on Twitter with the excellent Marco Giordano, we landed on discussing what an SEO can learn from PPC campaigns. Having managed Google and Bing Ads campaigns for more then 3 years, I’ve found 6 things an SEO can learn from managing Google Ads campaigns, or analyzing campaigns results on…

  • 6 things an SEO can learn from Google Ads

    6 things an SEO can learn from Google Ads

    Few times ago, having a chat on Twitter with the excellent Marco Giordano, we landed on discussing what an SEO can learn from PPC campaigns. Having managed Google and Bing Ads campaigns for more then 3 years, I’ve found 6 things an SEO can learn from managing Google Ads campaigns, or analyzing campaigns results on…

  • Risk Management in SEO

    Risk Management in SEO

    Risk management in SEO is a fascinating topic, IMO. It’s the practice of analyzing the meaningful data you have like leads or revenue, with the goal of strengthening the weakest pages, so you can avoid that uncomfortable and bad situation of having a single page that drives in the vast majority of money. Why is…

  • Becoming an entity in Google

    Becoming an entity in Google

    Few weeks ago I’ve watched an absolutely illuminating by Giorgio Taverniti and Massimiliano Geraci about entities, structured data and NLT. Here is the webinar for my Italian friends. So, after watching it two or three times to squeeze as much as I can out of it, I began wondering if I can become myself an…

  • Cluster Search Console queries in Google Data Studio

    Cluster Search Console queries in Google Data Studio

    Cluster Search Console queries in Google Data Studio In the previous post, we saw how to split and track the evolution of brand and non brand queries in Google Data Studio. Today I’d like to follow that path a little more, showing you another slicing technique I like to use in Data Studio: clustering queries.…

  • Track Branded and Non-Branded Traffic in Google Data Studio

    Track Branded and Non-Branded Traffic in Google Data Studio

    Track Branded and Non-Branded Traffic in Google Data Studio Few weeks ago, buzzing around on Twitter, I stumbled upon this thread by Adam Volk talking about brand search terms and traffic, and how to understand if the arrow up and green percentage in reports is because of you (aka SEO team) or brand dept. I…