SEO Manager - Alessandro D'Andrea - Knowledge Graph

Becoming an entity in Google

Few weeks ago I’ve watched an absolutely illuminating by Giorgio Taverniti and Massimiliano Geraci about entities, structured data and NLT. Here is the webinar for my Italian friends.

So, after watching it two or three times to squeeze as much as I can out of it, I began wondering if I can become myself an entity in Google, and get my space in Google Knowledge Graph.

This post is going to be my repository along my road in becoming an entity in Google, and in my study on structured data about ‘Person’ graph, me in this case.

In this very first part, we’re going to talk about creating profiles, creating my own structured data and connecting all together.

The very first part: setting up the environment

So at the very beginning, it all begun with:

This website, my entity home

As my first step, I’ve open up this website to show some cool stuff I can do and create an “About” page as my entity home.

The Entity Home is the main source of true for Google about a person, so it’s very important because it helps the search engine with the the reconciliation activity of all the different informations around the web about someone.

So it’s the source of truth Google uses to understand things about you, and the first place you build for creating a strong online brand and personal branding presence. For more on Entity Home, I suggest you to have a read of this Kalicube’s article., Persona Structured Data.

Once I got my Entity Home, it’s time to populate it with all the different attributes I’d need as metadata.

I decided to focus on three different layers:

  • Who I Am (Bio and general personal information).
    • Type,
    • ID,
    • Name,
    • URL,
    • 11 different sameAs where I packed social profiles and interviews,
    • birthDate,
    • birthPlace,
    • Sadly, just 2 knowsLanguage, hoping they’re growing to 4 in an year (French I don’t fear you! No Swedish, you neither!),
    • A Description, even if very strictly work related,
    • An Image,
    • Gender,
    • Nationality,
    • Height,
    • alumniOf, for listing the college education
  • What I Do (All work related things).
    • 15 different knowsAbout properties to set my knowledge area,
    • My actual Job Title,
    • My actual Work Place, with very few data about as well,
    • Milan, my Work Location,
    • My past work role and organizations, using the hasOccupation property. Pay attention here, because it’s tricky.
  • Who I Know (People I know in the industry and already are entities in Google Knowledge Graph).
    • The only property here is Knows I used to relate myself to people I really know and may have already a Knowledge Graph in place like Alessio Pomaro.

You can find a mainEntityofPage property as well, to set what’s the page about (me, BTW).

Wikidata Entry

I’ve created an entry for myself in Wikidata as well. Wikidata is one of the main repositories Google uses to catch information about entities and things, like all the other properties in Wiki family. Wikipedia is the most famous, definitely, but surely not the only one.

What are you going to find in my Wikidata? Well, almost the same information you find in my structured data. The consistency I got is the key, so I sticked to that concept.

Google Account and Knowledge Graph – Et voilà!

Here’s the LinkedIn post I wrote down to celebrate the results.

Last thing I’ve done is taking the ownership of the Knowledge Graph. It didn’t really bring nothing more to me, but it’s a test I’ve taken to see what could happen.





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